Build feeds for Google Shopping

Link your products to Google Shopping and reach millions of consumers!

About Google Shopping

Google Shopping is indispensable in the world of online advertising. As soon as you start searching for a product on Google, the Google ads are the first thing you will see. This distinctive character will make your ads stand out from the crowd! With the EffectConnect Feed Manager you can create your Google Shopping Feed in no time and you can start advertising via the most popular search engine on earth!

How to build feeds for Google Shopping

  1. Create an EffectConnect Feed Manager account
    You can start using our Feed Manager within minutes. Fill out your name, email address and the platform you work with on the form and you're ready to go!
  2. Import the source feed
    EffectConnect supports various source feeds; the data can be extracted from your webshop, imported via API or you can upload a CSV or XML file.
  3. Create an account at Google Shopping
    Create an account at Google Shopping and link it to your EffectConnect Feed Manager account. You do this by adding Google Shopping to your Feed Manager dashboard using the 'Add Feed' button. Select Google Shopping as a channel and you can start optimizing your feed!
  4. Optimize Feed
    Once your source data has been imported and Google Shopping has been linked to the EffectConnect account, you can start optimizing your feed. The great thing about our Feed Manager tool is that you can customize the feed completely by creating attributes and conditions. Read more about how you create these attributes yourself in this blog.
  5. Ready to upload!
    All that remains is to upload the product feed to Google Shopping, with just one click! Swipe the button to 'Online' and your product feed is automatically being uploaded to Google Shopping and you’re ready to start advertising!
  • Most popular search engine
  • Huge numbers of visitors
  • Attracts a lot of attention because of its visual character and good positioning
  • Product name and price immediately visible. Lowers the threshold for the consumer

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