Instagram, part of Facebook, is a website and free mobile app for exchanging digital photos and videos with a playing time of 60 seconds. The photos and videos can be digitally filtered and exchanged on social networking sites, such as Instagram and Facebook. Advertising via Instagram is quite simple and you can reach a large audience in a short amount of time. There are three ways to advertise on Instagram:
- Create ads directly from Instagram: Once you've turned your profile into a company account, you can promote messages and stories through your Instagram account.
- Create ads from your Facebook Page: If you manage a Facebook Page, you can link an Instagram account to that page. When you create promotions from your page, your ads may appear on Facebook and Instagram.
- Create Advertising Campaigns in Ads Manager: If you're familiar with Facebook advertising, Ads Manager provides useful tools for creating your ads and you can select Instagram as a placement.