Build feeds for Instagram

Link your products to Instagram and reach millions of consumers!

About Instagram

Instagram, part of Facebook, is a website and free mobile app for exchanging digital photos and videos with a playing time of 60 seconds. The photos and videos can be digitally filtered and exchanged on social networking sites, such as Instagram and Facebook. Advertising via Instagram is quite simple and you can reach a large audience in a short amount of time. There are three ways to advertise on Instagram:

  • Create ads directly from Instagram: Once you've turned your profile into a company account, you can promote messages and stories through your Instagram account.
  • Create ads from your Facebook Page: If you manage a Facebook Page, you can link an Instagram account to that page. When you create promotions from your page, your ads may appear on Facebook and Instagram.
  • Create Advertising Campaigns in Ads Manager: If you're familiar with Facebook advertising, Ads Manager provides useful tools for creating your ads and you can select Instagram as a placement.

How to build feeds for Instagram

  1. Create an EffectConnect Feed Manager account
    You can start using our Feed Manager within minutes. Fill out your name, email address and the platform you work with on the form and you're ready to go!
  2. Import the source feed
    EffectConnect supports various source feeds; the data can be extracted from your webshop, imported via API or you can upload a CSV or XML file.
  3. Create an account at Instagram
    Create an account at Instagram and link it to your EffectConnect Feed Manager account. You do this by adding Instagram to your Feed Manager dashboard using the 'Add Feed' button. Select Instagram as a channel and you can start optimizing your feed!
  4. Optimize Feed
    Once your source data has been imported and Instagram has been linked to the EffectConnect account, you can start optimizing your feed. The great thing about our Feed Manager tool is that you can customize the feed completely by creating attributes and conditions. Read more about how you create these attributes yourself in this blog.
  5. Ready to upload!
    All that remains is to upload the product feed to Instagram, with just one click! Swipe the button to 'Online' and your product feed is automatically being uploaded to Instagram and you’re ready to start advertising!
  • Instagram Ads increases traffic to your own website
  • Generates new leads
  • Increases the reach of your content on Instagram
  • Targeted advertising helps you to reach the right target group, with which you can immediately increase the conversion!

Get started for free