How do I use Google Analytics in combination with my marketplaces in EffectConnect?

Note: From 1 July 2023, Universal Analytics (UA) will be replaced by Google Analytics 4 (G4A).  Therefore, use your G4A code in EffectConnect right away: G-123456789.

If you're using UA now, you need to migrate to G4A first. Please refer to the Google Analytics Help Center for more information.

Enter your G4A-code

  • Open the channel in EffectConnect 
  • Choose Settings
  • Go to Orders and shipments
  • Fill in your code at Google Analytics code for order statistics
  • Click on Save

Once you've entered this code, EffectConnect will send your order details such as sales and order amount to your Google property.

Our advice is to use separate properties in Google Analytics for this information. You can even use a separate property for each channel (marketplace).

More information about properties in Google Analytics can be found via this link. We don't give advice or assistance on how to configure your Google Analytics account.