Offers and content serve different purposes in managing products on various channels. It is important to understand these differences in order to effectively sell your products on various channels.
Offers versus content
Offers are related to the price, stock and delivery times of existing products.
Content provides information about the product and is used to create or update products on a marketplace. It serves as the essential details that help buyers understand what the product is and make informed purchasing decisions.
Offers
Let's start by discussing offers.
EffectConnect provides a user-friendly and efficient method for managing your existing products across multiple channels. For instance, if you wish to sell a product that is already listed on bol.com, you can utilize EffectConnect to define your desired price and shipping time. EffectConnect will automatically add the stock and submit an offer to bol.com, connecting your price and delivery time to the existing product.
This process seamlessly functions on channels with a centralized product information database, such as Amazon, Blokker, bol.com, Cdiscount, and more. However, for channels without a centralized product database like Beslist.nl, Marktplaats, and Fruugo, offers are still employed to update the price and stock of products. However, the actual creation of products occurs when the product data is exported with all the relevant information.
When creating an offer on EffectConnect, it is crucial to include several attributes, including:
- EAN
- SKU
- Delivery time
- Price
- Shipping costs
- Type of fulfilment
- Condition
- Stock
Content
Now, let's explore the concept of content. Content refers to the information that is utilized to either create a new product or update an existing one on a channel.
Note: Every marketplace is unique and has its own content guidelines. It is important to request the content guidelines from your contact person at the respective marketplace.
If a product does not yet exist or if it has incomplete or incorrect product information, you have the ability to export this data using EffectConnect. It is of utmost importance to ensure that your product information remains neutral and generic. Including specific details that are unique to a seller, such as the return policy mentioned in the description or title, can result in the rejection of your content by the channels.
When you create product content using EffectConnect, there are several key attributes that should be included. These attributes help provide a comprehensive and accurate representation of your product.
- Product name/title
- Description
- Product image
- Barcode/EAN
- SKU
- Color
- Size
- Category
- Brand
For certain channels like Amazon, they may require specific offer attributes in their product data export. These attributes are included in the Content mapping section.
By providing complete and accurate content, you increase the chances of your products being displayed to potential buyers and ultimately, increase your sales.
In conclusion, understanding the differences between offers and content is crucial for effectively managing your products on various channels through EffectConnect. By providing complete and accurate information, you can increase your visibility and ultimately, drive more sales.