Everything you need to know about the marketplace La Redoute

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1. About La Redoute
2. Requesting a seller account
3. Settings & configuration
4. Creating od enriching content
5. Repricer
6. About the synchronization times
7. Troubleshoot

About La Redoute

La Redoute is one of the largest online platforms in France within Fashion and Home & Living. The platform mainly targets women: around 90% of their customers are women, mostly between 25 and 35 years old.

With more than 11 million registered users, La Redoute offers you a wide reach without having to make large investments upfront. With EffectConnect, you automate the connection with your webshop and make efficient use of this channel.

Requesting a seller account

• La Redoute is a closed marketplace
• You can only sell there if they invite you
• For that reason, no contact details are available to request a registration yourself

Requirements

To be admitted, you need to meet a number of requirements, such as:

• High-quality product images
• Correct and complete product information
• Brand registration

Consult La Redoute's documentation or contact your account manager for the exact requirements.

Settings & configuration

To configure the La Redoute channel in EffectConnect, you need the API credentials from your La Redoute seller account. If you cannot find them, contact your account manager at La Redoute.

For the general steps on adding and configuring the channel, see this article.

When setting up the channel, keep the following in mind:

• Eco-contribution
  Go to Settings > Product offering > Eco-contribution.
  Here, link the values from an attribute to the categories for which an eco-contribution is required.

• Logistics class mapping
  Go to Settings > Delivery time > Logistics class.
  Select the logistics class you selected in La Redoute or add a custom attribute.

Creating or enriching content

You create or enrich product information through the mapping module in EffectConnect.

Learn how to use content mapping here.

• Content mapping is mandatory to get your products online
• Make sure all mandatory attributes are filled in correctly
• You need to supply your product data in French. Other languages aren't supported.

Repricer

A repricer is currently not available for this channel.

Synchronization times

The synchronization with La Redoute follows EffectConnect’s standard synchronization intervals.

Read more about our synchronization intervals.

Troubleshoot

My (new) products don't show up in my La Redoute account

• Check whether you've created a mapping that includes all the mandatory data.
• Check whether the products are included in the product selection for La Redoute in EffectConnect.
• Check in EffectConnect whether any error messages are returned on the offers or content.
• Check whether the synchronization times are respected.

Do you have any further questions after reading this article? Get in touch with us and we'll be happy to help!

📩 Email us at support@effectconnect.com
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