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Repricer: General

The EffectConnect repricer ensures your prices remain both competitive and profitable at all times. By applying intelligent rules, your pricing strategy is automatically maintained and updated!

What is a repricer?

A repricer helps you automatically update your sales prices on marketplaces such as Bol.com and Amazon. It can, for example, help you win and retain the buy box, increase your margins within the buy box, or apply your own pricing strategy.

The repricer continuously compares your prices with those of competitors on the same platform and makes the desired price adjustments based on marketplace and/or your own data. You set a minimum and maximum price range within which your price can fluctuate. By setting well-thought-out pricing boundaries, you can be confident that your prices will never go lower or higher than you want.

What are the benefits of using a repricer?

Sell more profitably
The repricer safeguards your margins and prevents you from lowering your prices too far, which could otherwise lead to selling at a loss.

Increase your chances of winning the buy box
By managing your prices intelligently and allowing the repricer to respond to a constantly changing marketplace, you increase your chances of winning the buy box.

Strategic control
You set your own rules and minimum prices, which allows you to stay in control while the repricer acts according to your specified conditions.

Active 24/7
Whether you’re asleep, on holiday, or in a meeting, the repricer keeps working.

Stock management
Do you want to clear excess stock or hold onto stock a little longer? You can use your inventory levels as a condition in your repricer rules to raise or lower prices accordingly.

Why should you use a repricer?

A repricer is a powerful module that works for you around the clock. It analyses marketplace data, adjusts your prices, and protects your margins.

A repricer is essential because new situations can arise at any time of day. Competitors frequently adjust their prices, and customers compare prices in seconds. Without a repricer, you risk pricing your products too high or too low, which can result in lost margins or missed sales opportunities. By using a repricer, you keep an eye on your competitors, easily apply different strategies, and remain not only competitive but also profitable. You can focus on other important tasks while the repricer simultaneously determines the right price.

Do I lose control over my prices?

No. You set minimum and maximum price limits, and the repricer will never go below or above these boundaries. You can also use pricing formulas, for example, based on your purchase price, including margins, shipping costs, commissions, and more.

What do you need to get started with a repricer?

Ask yourself the following questions when determining a minimum price:

  • Do you have all current purchase prices available?

  • What are your shipping costs, and how are they calculated?

  • Do you pay weight or length surcharges to carriers?

  • What are your packaging costs?

  • What are your return costs?

  • What is the VAT rate?

  • Do you want to apply a general margin across your entire range or specific margins based on, for example, brands, categories, or tiers?

For maximum prices, consider:

  • What is a market-relevant price?

  • When do you consider yourself too expensive?

Think about setting conditions:

  • Do you want to compete with everyone, or selectively?

  • Do you want or are you allowed to reprice all your products?

How does the EffectConnect repricer work?

Would you like to learn more about the EffectConnect repricer? We recommend going through the following dedicated articles:

1. The Repricer Dashboard
This article shows you how our repricer dashboard looks and how to create and edit rules. This is the repricer’s main screen, where you can also view the actions and calculations it performs.

2. Basic Settings & Scenarios
Here we take a closer look at the repricer’s specific settings, different screens, and available options. Want to apply your own scenarios? No problem — you can create them yourself and let your prices rise or fall at the right time based on marketplace data.

3. Formula Builder
One of the most important features of the repricer. We show you how to enter a formula and which components, attributes, or marketplace data you can use to always calculate the right price with the right data.

Would you like help setting up the repricer after reading these articles? That’s absolutely possible, we offer a Reprice Consultation! During this session, we go through the repricer setup with you and configure it according to your preferences and specific situation.

You can also contact us any time without obligation:

📩 Email us at support@effectconnect.com
💬 Contact us via chat or give us a quick call

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