Looking for complete marketplace integrations with super fast order imports, product syncs and dynamic pricing to help win the buy-box? Marketplace automation is our core business since 2012!
First of all, we'd like to acknowledge the team at Channable. They've built a great feed management product to help companies across the globe to create feeds for Google Ads and other great platforms. If you're here to understand the differences between EffectConnect and Channable, or looking for an alternative, you're in the right place.
Sure, there are feature and product differences (which we'll get into further down this page) between the companies, but at its core, EffectConnect was built to automate your complete marketplace operation. We didn't just focus on exporting product information in a one-way feed exchange. What's the point of exporting stock levels to a marketplace if you don't import the one thing that influences stock? You'll always need to import orders as well!
Marketplace automation is a whole different ball game compared to feed management. It involves stock and pricing rules, shipment costs, repricing , order rules, shipment processing and so much more. If you're ready to up your marketplace game, read further.

Processing your stock updates and orders fast is key when selling on multiple sales channels. You don't want your stock to be sold twice because of slow synchronizations. We import your orders every couple of minutes and update your stock and prices multiple times an hour, by default! No need to pay extra for faster syncs that should be standard. No need to pay extra for order imports, it's part of the deal and should be included! If you're paying an extra for faster syncs and order imports now, check out our pricing to see how we do this.

As we've been revamping our product's interface over the past year or so, we've been focusing on making it extremely intuitive to use, even if you're not an integration expert. Doing so, you can focus on getting the most out of your marketplace sales channels instead of trying to find your way around endless if-then rules and data replacements. And if you do need some help along the way, we've got our Customer Success team and some of the greatest marketplace experts in the country ramped up to assist.

Your catalog consists of large chunks of data that tells something about your products. Product attributes, titles, descriptions and images. It can be quite a struggle to optimize your data to get the best conversions on the marketplaces you're selling on. And probably, you're missing some information. With our custom attributes you're able to create new data based on logic and then simply use it in our channel manager to sync that optimized data with the marketplaces.

Repricing isn't just about being the cheapest, it's about making sure your offer is the best offer and wins the buy-box. Data is key in this process and data allows you to be super specific when it comes to pricing rules and pricing strategies. Our Data Driven Repricer allows you to use that super specific pricing setup, without having to create tons of pricing rules to manage it all. And it's really fast too! Oh, and we've been repricing since 2015!

Ever wondered on how you could automatically decide what to do with an order (for example picking a specific shipping method) based on the contents of an order? Our Order Attributes do just that! Setup a simple set of logic in just 3 steps to automatically analyse your order and add information to it so you can use that in your processing. Using our reports, you can keep track of that processing and make sure you meet the logistical KPI's of the marketplace. This modules comes as standard in every subscription pack!
Marketplace integrations need to run 24/7. They are a business critical part of your online business. You need to be able to rely on our platform, our company and our people.
We're focused on durability to make sure we've got everything in place to make sure you can keep working with us for years to come. We've been doing so for the last 10 years already!
As we handle a lot of data, about your products and the orders you receive, top notch security is something that is the starting point of every bit of our development. Amazon (obviously one of our biggest partners) confirmed this to us after doing an Audit on our platform and company.
Service interruptions, wherever they come from, are never a pleasant thing to experience while working on your marketplace operations that run 24/7. In the past years, we focused on being resilient to external service interruptions, for example when one of the marketplaces we connect to has an issue in their processes. These efforts have resulted in a rock steady integration platform that you can rely on. And in the event that something might be up, we've got a plan ready to make sure you're informed about what's going on.


We understand switching business critical software solutions may be a bit scary. However, we've learned how to do that in a way that keeps your business going while you make the switch.
When you feel like talking to one of our consultant to discuss your marketplace automation requirements after reading about the differences between EffectConnect and Channable on this page, just fill in the form below and we'll make to get in touch with you as soon as we can!