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Everything you need to know about the marketplace ANWB

Go to

  1. About ANWB
  2. Request a seller account
  3. Settings & configuration
  4. How to create or enrich product data on ANWB?
  5. A way to check if your offers and content is processed by ANWB
  6. Troubleshoot

About ANWB

With over 5.2 million members, ANWB is one of the largest associations in the Netherlands, and with the launch of ANWB Marketplace, this could also mean opportunities for you. By offering products on ANWB Marketplace, you gain access to a vast audience and benefit from ANWB's extensive marketing and advertising options.


Please keep in mind that you must have a seller account with the marketplace, without an account you cannot sell. Each marketplace may have its own terms and conditions, always read them carefully before you start selling. 

Request a seller account

kb-info Make sure you have a commercial seller account before you connect ANWB in EffectConnect.

Settings & configuration

For general information about adding and configuring a channel in EffectConnect, see how to add and configure a channel in the Channel Manager.

Add or enrich content on ANWB

You can easily add or enrich content (product information) by mapping it in EffectConnect.

Go to the ANWB channel in EffectConnect > tab Content mapping

When creating your mapping, please keep the following in mind:

  • Product title

    • Maximum length: 50 characters

    • Do not include the brand name in the title; use the attribute 'Brand' for this instead.

  • Use USP's

    • ANWB strongly advises you to always provide USPs.

    • If USPs are not mapped, the right-hand column for a product on the website will be filled with the short product description instead.

    • The short product description may contain a maximum of 255 characters and must be a fluent, well-written sentence.

    • If you still prefer to use a list, place it on a single line, for example:
      `waterdicht – ademend – winddicht`.


kb-info It may take some time before new content is visible on the marketplace. For questions about lead time or processing, please contact ANWB itself. EffectConnect cannot accelerate this.

A way to check if your offers and content is processed by ANWB

  1. Go to the seller dashboard.
  2. To check your offers navigate to 'my inventory > import from file > track offer imports'. 
  3. To check your content, go to 'my inventory > import from file > track product imports'. 
On these pages, you can find the reports that ANWB has to show if products are processed, accepted, or rejected. 

Troubleshoot

My (new) products don't show up in my ANWB account

  • Check if you created a mapping, which includes all the mandatory data.
  • Check if the products are enabled in EffectConnect
  • Check the error messages in EffectConnect

Please note that it can take a few days before products show up online in your ANWB dashboard. If you need any help regarding new products that need to be accepted by ANWB, contact your account manager at ANWB.