Good to know: this document explains the must-knows about the marketplace. It doesn't explain how to add this channel to your EffectConnect account. If you would like to know how to add a channel in EffectConnect, read this article.
Go to
- About Otto
- Requesting a seller account
- Settings & configuration
- How to create or enrich product data on Otto?
- About the synchronization times
- Troubleshoot
- Useful links, tips & tricks
About Otto
Otto is a leading retail platform from Germany with sales of EUR 5.1 billion (2021/2022). The platform has more than 11.5 million active users and receives up to 10 orders per second. With 2.9 million qualified visitors every day Otto is an interesting marketplace to add to your channel mix!
Please keep in mind:
- You must must have a seller account with Otto
- Each marketplace may have its own terms and conditions, always read them carefully before you start selling
Requesting a seller account
- Otto has a closed listing. You can apply through the website. Then Otto assesses whether there is a fit.
- You must have a German entity and a German VAT number.
- You must be able to deliver from a German warehouse.
- You must be able to provide content and customer service in German.
Note: Make sure you have a commercial seller account before connecting to Otto via EffectConnect.
Settings & configuration
For general information about adding and setting up a channel in EffectConnect please go to how to configure a channel in the Channel Manager.
How to create or enrich product data on Otto?
You can create products by creating a mapping group in EffectConnect. Mapping is mandatory for Otto.
If we create content at Otto and the EAN is already known, then EffectConnect will automatically link the already known EAN to your EAN. As with other marketplaces, this may result in that you see content on Otto created by another seller instead of your own.
productReference
Otto uses productReference to group offers (f.e. colours or sizes).
Within each productReference, the following attributes must be similar in the mapping:
Brand, Category, ProductLine and Manufacturer.
➕ Read more about creating mapping groups, and how this works, read this article.
Return Track & Trace
Sellers are required to provide Otto with a return T&T when completing an order. This means that orders have 2 tracking codes: 1 for the order itself, and 1 for a possible return.
It is mandatory to fill in the return T&T in EffectConnect. An order will not be logged off at Otto until the return T&T is completed.
There are two ways to fill in these tracking codes:
1. On the Order Detail page
2. On the order summary with a CSV file (batch method)
About the synchronization times
An Otto channel synchronizes according to the default synchronization times EffectConnect maintains. To read more about our synchronization times.
Troubleshoot
I don't have, or forgot, my API keys for configuring Otto
You can generate new keys inside your Otto seller central. If you don't know where to find them, please contact your account manager at Otto.
My (new) products don't show up in my Otto account
- Check if you created a mapping, which includes all the mandatory data.
- Check if the products are enabled in EffectConnect and if the synchronization times are respected.
- If the products still don't show up online, contact us for further assistance.
Useful links, tips & tricks
Otto | Checklist of all the seller requirements