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Everything you need to know about the marketplace Praxis and Brico (Maxeda)

Go to

  1. About Praxis and Brico
  2. Request a seller account
  3. Adding or enriching content on Praxis and Brico
  4. Repricer available
  5. Troubleshoot

About Praxis and Brico

Maxeda DIY Group is the largest Do-It-Yourself retailer in the Benelux, including Praxis in the Netherlands and Brico in Belgium. These retail chains are represented by 339 stores, both owned and franchised. Maxeda DIY Group has more than 7,000 employees, of which ± 60% work in the Netherlands.

All stores have a total of over 1 million m² of retail space with over 1.5 million customers in the store and online every week. The focus is on improving product ranges, both through better purchasing and by improving our own brands.

Request a seller account

  • You must sell on both marketplaces, so on Praxis as well as on Brico.

  • For Brico, French-language content is mandatory.
  • Register via the contact form on the website: Praxis and Brico
  • Maxeda is a closed marketplace, which means they will assess whether you are a good fit.

Adding or enriching content on Praxis and Brico

Do you sell unique products or want to enrich your content? Use the Content Mapping module.

Go to the relevant channel in EffectConnect > Content mapping.

Good to know

  • All products you export to Maxeda must be mapped for both Praxis and Brico.

  • Within the Praxis and Brico data model, you can provide both Dutch and French content for each marketplace. You can choose to map all products in one of the two channels, or map them separately per channel.

  • Data from both channels is merged in Mirakl into a single master file.

  • Once all required fields for both channels and languages are completed, the products can be processed by Maxeda.

If you want to exclude specific products from Praxis or Brico (for example due to brand restrictions in the Netherlands or Belgium), send an email to Maxeda with the list of EANs you want to block. After Maxeda has excluded these EANs, you can also exclude the same products in the product selection within EffectConnect.

Repricer available

With our repricer, you can automatically adjust the prices of your offers on Maxeda. This not only helps increase your margins, but also improves your chances of retaining the buy box. By using the repricer strategically, you optimize your sales strategy, strengthen your competitive position, and increase the likelihood of successful and profitable sales.

For a more detailed explanation, please refer to our knowledge base article about the Repricer.

Troubleshoot

My (new) products do not appear in my Maxeda account

  • Check whether you have created a mapping that includes all mandatory data.

  • Check whether the products are included in the product selection for Praxis and/or Brico.

  • Check in EffectConnect if any errors are returned on offers or content.

If the products still do not appear online, please contact us for further support.