Everything you need to know about the marketplace Kaufland

Go to

1. About Kaufland
2. Available Kaufland country channels
3. Requesting a seller account
4. Settings & configuration
5. How to create or enrich product data on Kaufland?
6. Repricer available
7. Fulfilment by Kaufland (FBK)
8. About the synchronization times
9. Troubleshoot
10. FAQ

About Kaufland

Kaufland.de (formerly known as Real.de) is one of the fastest-growing marketplaces in Germany. They are originally a retailer and are focusing more and more on online sales. Their wide online product range entails 25 million products in more than 5,000 different categories, which makes it an interesting marketplace for many online sellers.

Kaufland.de is part of the Schwarz Group end of 2020, a multinational retail group that also includes Lidl. This group exploits over 12,000 stores worldwide with a revenue of more than 100 billion euros. The Schwarz Group is working actively to increase their presence in online retail, as also demonstrated by their wish to include more and more external sellers. 

Available Kaufland country channels

Kaufland operates in more than just Germany. Via EffectConnect, you can connect to the following Kaufland countries:

• Germany (DE)
• Austria (AT)
• Czech Republic (CZ)
• Slovakia (SK)
• Poland (PL)
• France (FR)
• Italy (IT)
• Spain (ES)
• The Netherlands (NL)

Each country is a separate channel in EffectConnect.
If you want to sell in multiple countries, you need to add a separate channel for each country.

How to add another country

1. Log in to your Kaufland seller account and click Add sales channel to activate the desired country.
2. Add a Kaufland channel in EffectConnect and select the desired country.
3. Enter your Kaufland seller account login credentials.
4. Repeat the settings below for this channel.

Requesting a seller account

• Your principal office must be located within the European Union (EU) or Switzerland
• As a German marketplace, all interactions with customers, including product information and support inquiries, must be conducted in German. 
• Each marketplace may have its own terms and conditions, always read them carefully before you start selling. 

• A German return address is mandatory

• A German VAT number is mandatory due to EU tax legislation

Settings & configuration

For general information about adding and setting up a channel in EffectConnect please go to how to configure a channel in the Channel Manager.

Mandatoy settings that concern the Kaufland channel only in comparison to other channels in EffectConnect are:

1. Warehouses
   Go to Settings > Stock > Warehouse to use. Create warehouses in your Kaufland sellers account and select the preferred  warehouse from which you are going to ship orders.

2. Handling time
   Go to Settings > Delivery time > Handling time attribute and Default handling time.
   In EffectConnect you set up your handling time (from order to shipment) in working days. The default handling time may not be 0. Delivery times (from shipment to delivery to the customer) must be set in your Kaufland seller account under Shipping settings > Package delivery.

3. Language for content creation
   Go to Settings > Content > Language to publish products in. You can choose German (de-DE) , Czech (cz-CZ), Slovak (sk-SK), French (fr-FR) and Italian (it-IT).

4. Shipping group
   Go to Settings > Orders and shipments > Kaufland shipping group. 
   Create shipping groups in your seller account under Shipping settings > package delivery and select the preferred one here.
   

5. Fulfilment by Kaufland (FBK) - order import
   Go to settings > orders and shipments > "Import FBK orders"
   This allows you to import your externally fulfilled orders from Kaufland. These orders will be imported 'shipped' with the tags externally fulfilled and FBK. 
   
   
6. Kaufland FR: Eco contribution attribute (optional)
   Go to Settings > Offers > Eco contribution attribute.
   France has stricter regulations regarding eco-contributions for the recycling of household appliances compared to other countries. If you wish to set the eco-contribution, the attribute must contain amounts in euro cents.

How to create or enrich product data on Kaufland?

You can create products on Kaufland by creating a mapping group in EffectConnect. 

Extra information for Kaufland content

• Herstellername / Verantwortliche Person für die EU: here you add the GPSR information as follows (separated by commas): Manufacturer name, street + house number, city, postal code, country code (e.g. NL), email or URL, phone number

• For example: EffectConnect, Tolhuisweg 5a, Swalmen, 6071RG, NL, support@effectconnect.com, 0031852088434

In addition, we have found that it also helps to add this information directly in the Kaufland Seller Portal via ‘Offer management’ > ‘Manage imports’ > ‘General Product Safety Regulation (GPSR)’.

There you can enter the GPSR details for each manufacturer. Combined with what you define in the content mapping, this information will then be linked automatically.

Repricer available

With our repricer you can automatically adjust your prices on Kaufland. This allows you not only to create more margin but also to maintain the Buy Box. 

✅  Available for Kaufland Germany, Austria, the Czech Republic, Slovakia, and Poland.

Fulfilment by Kaufland (FBK) 

In the Kaufland channel, you’ll find a setting (Settings > Orders and shipments > “Import FBK orders”) that allows you to import your externally fulfilled orders from Kaufland.

The orders are imported as “shipped” and receive the tags externally fulfilled and FBK.

About the synchronization times

A Kaufland channel synchronizes according to the default synchronization times EffectConnect maintains. To read more about our synchronization times.

Troubleshoot

My (new) products don't show up in my Kaufland account

• Check if you have filled in all legal information fields in your Kaufland Seller Portal, i.e.

  • Company details

  • Legal texts

  • EPR Compliance
  • Tax information
  • GPSR information (via Offer Management)
• Check if the products are included in the product selection for Kaufland in EffectConnect
  
  
• Check if you created a mapping, which includes all the mandatory data.

I added a country, but my products aren't appearing there

• Check whether you have activated the relevant country in your Kaufland seller account via Add sales channel.
• Check whether you have selected a warehouse and shipping group for this channel. These settings are not carried over from your other Kaufland channels.
• Check whether your products are included in this channel’s product selection and whether a mapping has been created for this channel.

I get a message saying that the offer cannot be found

• This means that Kaufland no longer recognizes the offer, while EffectConnect still assumes it exists. 

FAQ

Where can I find useful information about my Kaufland seller portal?

Kaufland.de | Seller University