Helps you manage your pricing on marketplaces and get the buybox and best offer. It automatically adjusts your prices, while respecting the minimum and maximum prices you configured yourself.
Go to
- What is the Repricer and when do I use it?
- Good to know about your own offers
- For which channels is the repricer available?
- How does the repricer collect its data?
- How to add the repricer to your account
- Set up the repricer
- Excluding sellers, or competing only with specific sellers
- Understanding the formulas and placeholders
- Create placeholders based on your own data
- How to see the activity log of the repricer for a product
- Repricer rule examples
- Does the repricer work with used (second-hand) items as well?
- Use the bol.com price stars in the Repricer
What is the repricer and when do you use it?
The repricer actively tracks the prices of competitor products every 15 minutes, automatically updating your product prices according to your defined criteria and any fluctuations in competitor pricing.
By utilizing our repricer, it becomes easier to enhance profitability. Profitability is not solely tied to margin; it also encompasses time savings gained from the automated price adjustments based on pre-defined rules.
Through the repricer, we aim to generate automatic price changes that help you get the buy box or more margin, all within set boundaries for minimum and maximum prices.
This automated process allows you to secure the best pricing without the need for manual intervention, enabling you to focus on increasing sales while minimizing effort.
Good to know about your own offers
Make sure that when you create your channel (i.e. not a repricer line, but really your channel itself) you enter your seller number correctly, without unnecessary spaces or other punctuation. Only when your vendor number is entered correctly, your own offer will be excluded from your repricer rules.
Also keep in mind that the barcodes of the articles are unique. If a barcode is used multiple times this can cause problems in the price calculations.
For which channels is the repricer available?
The repricer is currently available for:
- Bol
- Amazon
- Conforama
- Conrad
- Darty
- Decathlon
- Fonq
- Home24
- Inno
- Kruidvat
- LaRedoute
- Kaufland
- Leen Bakker
- Maisons du Monde
- Maxeda
- Mediamarkt
- Obelink
- Praxis
- Brico
- Rue du Commerce
How does the repricer collect its data?
The repricer gathers its data by extracting information directly from the marketplace, allowing EffectConnect to download buy box and competitor pricing in real-time.
How to add the repricer
Set up the repricer
Go to Pricing > Repricer
Add a reprice rule
Click on the green button labeled 'Add new rule'.
Set a new rule
The Repricer is built as such to give you a simple step-by-step configuration that fits your needs. Next to that, it also offers you the opportunity to create advanced rules by using scenario management. This gives you full control of every action the Repricer takes.
Excluding sellers, or competing only with specific sellers
About excluding sellers
If you wish to exclude certain sellers from your repricer rules, this can be easily accomplished. During the first step of creating a repricer rule, you will have the option to specify sellers to exclude by seller ID.
To locate a seller's ID, simply navigate to their page on the marketplace.
For Amazon and Bol., the seller ID can be found directly in the URL of their profile page:
Amazon seller ID
Bol.com seller ID
In other cases, the shop ID is equal to the shop name.
The shop name must match precisely with the name listed on the marketplace; otherwise, the exclusion feature may not work as intended.
Ensure that the shop name or ID matches precisely as listed on the marketplace; otherwise, the exclusion feature may not work as intended.
About competing only with specific sellers
You can also choose to compete only with specific vendors, rather than excluding them.
To do this, set the 'Selected competitors' option to 'Include (compete only with these sellers)'.
EffectConnect will then only compete with the sellers you have entered. Entering seller numbers works the same way as if you were excluding sellers.
Understanding the formulas and placeholders
Formulas: The Repricer works with mathematical formulas. You can enter these formulas as you would use them on a regular calculator, or in an Excel formula. When you are entering amounts, you always describe them in euro cents. So €2 will be 200.
For example: if you would like to multiply €2, by 3 times. You would fill in: 200*3. If you would like to multiply the outcome of this formula with 1,21, you would fill in: (200*3)*1,21.
Correct use of open and closed parenthesis is important for correct results. If you are not sure where to use this parenthesis, put your calculations in parentheses as a precaution.
It is better to use too much parenthesis than too little.
Placeholders: in your formulas, you can use placeholders. Placeholders are static values that you can enter, that represent prices related to a product.
A product always has multiple prices.
Stock price (PI): this price is imported from your webshop when filled in.
A selling price (PV): this is the regular selling price, imported from your webshop.
A product surcharge price (PO): This price is the regular selling price + a surcharge that you've configured in EffectConnect.
Let's take an example product to show you how to use these placeholders:
We have product A, with the following prices:
Stock price (PI): 5,49
A selling price (PV): 9,95
A product surcharge price (PO): 13,45
If you're using the PO in your formula, multiply that by 0.8 (the formula will look like PO*0.8). This means that the price will drop by 0.2, so 20%. This will result in a price of €10,76. If you would like to add €3 on top of the outcome of the formula, you write down your formula as (PO*0.8)+300.
In your formulas, you can use different placeholders that are available in EffectConnect. You can find these placeholders by editing a formula in your Repricer rule.
In this article, you can read more about placeholders.
Placeholders
Abbreviations (Standard Placeholders)
|
Abbreviation for use in formulas |
Meaning |
|---|---|
|
PI |
The product purchase price, automatically converted into euro cents, represents the cost price listed in the product's fixed properties in EffectConnect. |
|
PV |
The selling price of the item, which is automatically converted into euro cents. This value is derived from the 'Price' attribute found in the product's fixed properties. |
|
PO |
Price surcharge for the item, which is automatically converted into euro cents if a surcharge rule has been set in EffectConnect. |
|
EP |
The price (in cents) of the seller who currently holds the buy box. |
|
CR |
Your current reprice price (in cents) |
|
OP |
The original price of an item, represented in cents, is the value found in the 'original price' attribute (often referred to as the crossed-out price). In practice, this price is not commonly useful for pricing strategies. |
|
DB |
BOL only: This is the threshold amount for active reduced commission. If you sell below this amount, you will receive a commission discount. |
|
RC |
BOL only: This represents the savings on commission when a reduced commission rate is active. It indicates the exact amount in cents. |
|
CA |
BOL only: Fixed commission amount |
|
CP |
BOL only: Percentage commission |
|
STAR5 |
BOL only: 5-star price |
|
STAR4 |
BOL only: 4-star price |
|
STAR3 |
BOL only: 3-star price |
|
STAR2 |
BOL only: 2-star price (if you set your price higher than this, Bol might exclude your offer) |
|
MIN( … ) |
A comparison that selects the minimum outcome. |
|
MAX( … ) |
A comparison that selects the maximum outcome. |
|
MINNOTZERO( … ) |
A comparison that selects the minimum outcome, but the result cannot be zero (zero will be disregarded). |
|
; |
Use a semicolon as a separator between amounts or formulas in a MIN, MAX, or MINNOTZERO comparison. |
You can even create your own placeholders, based on your own product attributes, or even custom attributes from EffectConnect. In this way, you can create your own placeholders and use them in your formulas.
If you would like to know more about placeholders, read this article.
Good to know: the repricer formulas always work with Eurocents. So if you want to use an amount of €2 in your formulas, you fill in '200'.
When you use placeholders, the amounts of the (product) placeholders, are automatically converted to Eurocents. If you for example use the PI placeholder, and the PI contains €2,20, EffectConnect will automatically transform this to '220'.
But, this does not apply to custom attributes, so if you use a custom attribute that contains the value €15, the repricer will read this value as 15 Eurocents.
You can solve this by creating a second custom attribute that multiplies the (original) custom attribute by 100, to result in Eurocents.
Create placeholders based on your own data
You can use default placeholders in EffectConnect, such as a placeholder for your stock price, selling price, or maybe the last Repricer price. These placeholders already offer a lot of possibilities. However, if you need more possibilities you can create your own placeholders.
The custom placeholders can be based on existing data, like a product attribute. So for example, when you have an attribute in your webshop that represents a price, you can link this attribute to a custom placeholder. Or you can use custom attributes in EffectConnect. Then you can create a new attribute, based on different data.
To configure your custom placeholders, navigate to your Repricer overview in EffectConnect, and go to 'edit placeholders' in the top right of the screen.
On the pane that opens, you can link your own attributes or the custom attributes, to the custom placeholders. Once configured and saved, you can use the placeholders in your formulas. For example: use PHA (which represents Placeholder A) in the formula.
How to see the activity log of the Repricer for a product
It is always useful to see what the Repricer is actually doing with your products. To see more details about the activity for a product, you open the product in EffectConnect. You can do this by searching for the product (in the search bar on the top of the screen) or by opening the product in your products overview.
Once you open the product, you can navigate to the tab called 'Pricing', and next on the tab 'Repricer'. On this tab, you can see in which repricer rule the product is placed (based on the conditions) and take a look into the activity log of the Repricer. 
Use the bol.com price stars in the Repricer
You can use the bol.com price stars in the Repricer. In this way, you can automate your prices and adjust them automatically to the prices that bol.com suggests to get the best price.
To read more about this feature, please read this article.