About EffectConnect

Bart Vintcent started as a web developer in 2003. His team from Koek & Peer B.V. built a complete e-commerce environment for a wholesaler in Helmond in 2008. Bol.com then knocked on their door in 2011, asking if they wanted to sell on their marketplace as one of the first plaza sellers. That is when the idea for EffectConnect was born, which has now grown into our core business which makes a lot of online sellers happy.

The first integration solution for bol.com

When bol.com decided to start a marketplace in 2011 and asked several companies to sell products on their marketplace, it immediately raised the thought with Bart and the owner of the wholesaler in Helmond: "Interesting, but we will only do this with proper automation." And so the first version of the current EffectConnect, the first integrator for bol.com, was born.

Back then, Bart drove to different sellers throughout the country together with bol.com employees to highlight the automation and to connect customers. Bart enjoyed being at the bol.com headquarters where he could be found regularly. This intensified the cooperation between Bart and his team and bol.com, which ensured EffectConnect could be developed in such a way that sellers and bol.com could benefit fully from this.

Meanwhile we are 10 years down the road and we still have a close cooperation with bol.com. We regularly have brainstorming sessions on how we can further optimize the technique, both on our side and on bol.com's side. Everything to make life easier for external sellers. This cooperation, and the fact that we meet bol.com's high quality standards for integrators, has led us to become bol.com Gold Partner.

EffectConnect nowadays

In 2003 Bart founded his company Koek&Peer BV, a software company specialized in developing various software products. One of these software products has grown into a full-fledged organization; EffectConnect. We started in 2003 with just a handful of colleagues, and now we have over 30 employees working in our organization.

The main objective of EffectConnect was to save as much time as possible for marketplace sellers, by offering an efficient marketplace integration. But we soon found out that EffectConnect stands for so much more than just saving time.

At EffectConnect, the customer comes first, and we really mean it! We offer direct support that you can rely on, we think along with our customers and ask fair prices without commission. Professionalism, commitment and accessibility. That is exactly what EffectConnect stands for.

We see that the market is evolving rapidly, in terms of technology but also in terms of customer needs. We find it important to work with our customers to exceed these evolutions. Therefore we have entered into a strong partnership with Logic4 from Enschede on September 1st, 2021. Together we can provide the market with a broader proposition and at the same time create the strength to further invest in growth opportunities. For EffectConnect this means that we will continue to scale up internationally, without losing sight of our core market; The Netherlands and Belgium.

May 2003

The birth of Koek & Peer BV

Bart Vintcent started a small internet business in 2003 that focused on building websites and webshops.

2008

The start of a tipping point

We built a complete e-commerce environment for the company Rogon from Helmond in 2008. This later turned out to be the tipping point for the future of EffectConnect!

2011

Baby steps with bol.com

Bol.com knocked on Rogon's door in 2011, asking them to connect on bol.com. We then built the 0.1 version of what later would become EffectConnect.

2014

Software as a Service

We came into contact with Lightspeed to integrate EffectConnect in their app store in 2014. The transformation into SaaS then started.

2015

To the Webwinkel Vakdagen

We participate in the Webwinkel Vakdagen since 2015. We officially launched EffectConnect on the exhibition in 2015.

2019

Making customers even more happy

In 2019, we started making EffectConnect more userfriendly and we launched a revamped Repricer.

2020

Expansion of our product range

We launched our brand new and userfriendly Feed manager early this year! This offers even more opportunities for our customers.

2021

Continue growth in Europe

Marketplaces are a hot item and are now part of the marketing mix. We still have many great plans which we will carry out!

With a great team

Happiness is created together

People do business with people. Colleagues feel at home, customers feel welcome. A fine recipe to grow together!