Never switch between different systems again

Sell on Brico from one central system

Sell on Belgium's leading marketplace for DIY products: Brico. Through an integration with EffectConnect, you work easily from one system. Control, insight and all the tools to sell successfully on Brico!

Why sell on Brico

  • Brico, along with Praxis, is part of Maxeda, the leading market player in the DIY products industry. With 1 million monthly visitors, Brico offers a captivating platform for DIY sellers.

  • Maxeda marketplace (Brico) has been established since 2023, which means there is still minimal competition on the platform!

  • You have the opportunity to sell in all DIY categories.

  • The monthly fee for Brico and Praxis combined is €66 (excl. VAT). Additionally, you pay a commission (7-17%) per sold product.

  • All products on Brico are automatically included in the Google Shopping feeds. As a seller, this allows you to benefit from extended reach and exposure.


What are the prerequisites for selling on Brico?

  • To sell on Brico, it is essential to have a Chamber of Commerce number (KvK). 

  • Brico is part of Maxeda, along with Praxis, and sellers are required to offer their products on both platforms.

  • As a new platform, Brico is currently being selective in accepting new sellers. 

  • The products being offered must meet strict quality standards, including being produced under BSCI standards.



What can you expect from your EffectConnect connection with Brico?

In addition to the automatic forwarding of orders and updating of inventory, our integration with Brico offers a range of other functionalities that enhance your experience.

Smart data

Create new data with logic, even for more than 100,000 products. So you can create unique content from one system to sell successfully on Brico.

Statistics and Analysis

Get a 360-degree overview of your sales at Brico through our Insights module. All your sales and logistics data in one dashboard so you always have overview and control.


A clever strategy to maximize profits on marketplaces!

VONROC is a leading manufacturer of DIY products and operates on 17 marketplaces throughout Europe, as well as in India and Turkey. With their extensive experience, they have unparalleled knowledge of what it takes to achieve successful sales on marketplaces.


One tool for all your marketplace sales