Feed Manager

Quickly and easily generate product feeds that you can use on all your feed channels.

With the Feed manager, you can easily share data, for example with affiliate channels or with partners such as resellers. A unique feature is that you can easily create unique content that you can use in your feeds. That saves a lot of time and increases your conversion!

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Do you spend a lot of time manually exporting your data feeds?

If you are active on several advertising channels, you will soon notice that all these channels have different requirements regarding the information that should be in a product feed.

EffectConnect's user-friendly Feed Manager allows you to easily and quickly display your products on feed-based channels like Google Shopping, Facebook and Kieskeurig.nl.  You can also, for example as a brand or wholesaler, use feeds to automatically share data with partners. This way, retailers who sell your brand or products can easily place the right data in their webshop. You decide with whom you share which data and if you want to deny access to the data you can simply disable the feed to that partner.

5 advantages of working with the Feed Manager

Adaptable, high-quality data feeds for numerous channels

The Feed manager offers templates for many different channels. This saves you a lot of time when creating and preparing the feeds. Do you prefer to decide how your products are displayed? Then you can use the Feed Manager to create a template entirely according to your wishes.

We have templates for:
Adroll, Awin. Beslist.nl, Billiger.de, Affiliate, Criteo, Daisycon, Facebook, Fashionchick, FashionUnited, Google Shopping, Guenstiger.de, Idealo, Instagram, Kelkoo, Kieskeurig, Kleding.nl, ManoMano, Microsoft Advertising, Pinterest, Pricesearch, ShopAlike, Snapchat Business, Sooqr, TradeTracker.com, Tweakers, Twenga en Vergelijk.nl.

Different possibilities to upload your source data

You can use data you currently have in your web shop as source data for creating feeds. You can easily connect that shop to EffectConnect to use the data in your product feeds or for automated selling through marketplaces. You can also upload XML or CSV files as source data, or we can import it via API.

Improve your conversion with unique content

Because you spend little time on the manual creation of feeds, you can focus on optimisation! Easily edit data from your source file within the Feed Manager. You then create attributes and edit the data before you apply it to your feeds. This way, your feed structure remains clean and you can create your own unique content.

For example, it is possible to combine attributes such as brand and size into one field. Or to split data, calculate, transform (to upper case, lower case), group, fill, shorten or perform find&replace actions. 

Complete control over the products you include in the feed

When creating a feed, you want to be in control of the products you include in the feed. With easy-to-create product selections, you determine yourself, using rules that you set, which products should fall within a selection. You can use the product selections you make for each feed in the Feed Manager and you can always download a complete overview of all products that fall within the selection.

Upload feeds in a way that works best for you

Choose from templates for different channels or build your own custom feed structure. Are you currently working with another feed manager? If you can export your feed structures there, you can easily import them into the EffectConnect Feed manager!

This is how NRG Fitness quickly creates custom datafeeds for B2B clients!

"We generate 85% of our revenue from supplying resellers and they all have different requirements when it comes to delivering content. What I find particularly useful about the Feed Manager is that I can create customised data feeds for various customers in no time at all."

<Read the case>


Danny Koene, NRG Fitness

Discover how the Feed Manager can help you to increase your online visibility

Book a meeting in which we get to know you and discuss how you can set up flexible, fast data feeds with the Feed Manager to attract more customers to your webshop.