The user friendly Feed Manager by EffectConnect enables quick and easy product display on feed-based channels such as Google Shopping, Facebook and Kieskeurig.nl. You can increase the number of website visitors and boost your turnover by presenting your products on these affiliate channels.
As a brand of wholesaler, you can also use feeds to share automated data with partners. This helps retailers who sell your brand or products to import the right data in their webshops. You determine who receives which data and if you want to deny access to this data then you can easily switch off feeds to a certain partner.
We often hear that our customers spend too much time and money in creating feeds for all the different platforms. They need to hire an agency or developer and it often takes a lot of time to generate the feed. That is why we developed the Feed Manager.
You can increase the online presence of your products and attract new customers to your own webshop by advertising on feed-based channels. This enables you to add extra channels to reach your target audience, next to your own webshop and any integrated marketplaces.
You can use the existing data in your webshop as source data for your feeds. You can simply integrate your shop to EffectConnect and use this data in your product feeds or for automated sales on marketplaces. You can also upload XML or CSV files as source data, or we import it via API.
The Feed Manager offers templates for many different channels. This saves a lot of time in preparing your feeds. Would you rather make your own product presentation? Then you can create your own template in the Feed Manager.
We currently have templates for:
Adroll, Awin. Beslist.nl, Billiger.de, Affiliate, Criteo, Daisycon, Facebook, Fashionchick, Google Shopping, Guenstiger.de, Idealo, Instgram, Kelkoo, Kieskeurig, Kleding.nl, ManoMano, Microsoft Advertising, Pinterest, Pricesearch, ShopAlike, Snapchat Business, Sooqr, TradeTracker.com, Tweakers, Twenga and Vergelijk.nl.
You can adapt data from your source file within the Feed Manager. You create your own attributes which you can use to edit the data before you apply it in your feeds. This ensures a clean structure of your feed and gives you the ability to create unique content. For example, you can merge attributes such as brand and size in one field. Or you can split, calculate, transform (uppercase and lowercase letters) group, fill, shorten, or perform find&replace actions, etc.
Ideally you want to stay in control when selecting products for a feed. You can easily determine yourself which products should be grouped in a selection by a set of predefined parameters. You can use the product selections for every feed in the Feed Manager and you can always download a complete overview of all products in that selection.
The feed is sent to the selected feed-channel on time slots defined by you. Are you currently working with another feed manager? If you can export feed structures there, then you can easily import those in the EffectConnect Feed Manager!