Custom feed management, without the extra work
Easily create custom feeds using the data you already have. No extra tools, no double work. Always share accurate, up-to-date product data with your advertising partners, comparison sites, and retail customers.
Set up feeds for all your marketing channels in no time





Feeds for advertising sites
Create a single feed for multiple channels in no time. Connect your marketplace data, choose which products to include, and we’ll handle the rest automatically.
Build your own feed
Sharing product data with customers or partners? Build your own feed structure and share only what’s necessary. Perfect for brands and distributors who want to share details like availability or purchase prices.
Import an existing feed
If you already have existing feeds in another feed management tool, simply import them directly into EffectConnect. Your existing structure stays intact, helping you save time and go live within just two days.
Optimized content
Use custom attributes to optimize content for your feeds. This way, your feed perfectly matches the channel you're using.
Data that is up-to-date
Your feeds always include the most current product data from your EffectConnect account. This helps you avoid paying for clicks when you’re out of stock.
Select products yourself
Choose which products to include in your feed by setting selection criteria. This way, you are able to share only the assortment you want to showcase.
Multiple URLs per feed
Create a unique feed URL for each feed you share to keep full control over who can see your product feeds.
This is what e-commerce experts say
“We use EffectConnect’s feed manager to provide our retail customers with the right data and to manage marketing channels like Shopping, Meta, and Keuzehulp. It works perfectly and is very easy to use.”

“The feed manager is a huge improvement! We’re really happy with it, and it’s easy to use. We create feeds for CPC channels as well as for platforms that don’t offer marketplace integration.”

“With EffectConnect’s feed manager, we not only send products to Google Shopping but also send price calculations directly to our webshop.”

Save time building product feeds
Use the data you already have to build feeds faster. Set selection rules and share only what you truly need across all your marketing channels.
