How smart automation drives marketplace success

With 13+ years of e-commerce and marketplace expertise, we build the ideal setup for your products, channels, and processes together. From kick-off to go-live, and beyond. A proven approach tailored to the way your team works.

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How it works

A proven process for your ideal marketplace setup

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Get to know your business

We learn how your business works. We discuss products, processes, systems, and goals so we understand the setup that fits you best before we start connecting and configuring.

Bring your data together

We connect your existing systems to EffectConnect, such as your webshop, ERP, or back office. Product, pricing, inventory, and order data come together in one central place.

Set up your strategy

Together we build your ideal marketplace setup: assortment, pricing logic, order flows, fulfilment, and all the exceptions that apply to your business.

Optimize and scale

We go live and monitor performance. Our team stays close for optimization advice and helps you scale to new channels or markets when you’re ready.

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“Anyone can connect software. The difference is in personal collaboration. We regularly brainstorm about assortment, the Buy Box, and bundles. It feels like a partner, not a tool.”

marco-avantiesport

Marco Janszen
Avantisport.nl

This is how smart automation works across all your sales channels

Sync pricing and inventory across all channels

Connect your webshop, ERP, or back office to EffectConnect and automatically sync up-to-date product, price, and inventory data to all your sales channels, with channel-specific mapping where needed.

Win more Buy Boxes without sacrificing margin

Set repricing rules at SKU level, within the margin and strategy you define. EffectConnect automatically adjusts prices to win the Buy Box—without eroding profitability.

Streamline order processing, even with complex logistics

Build order flows that match your operation. Think routing by stock location, automatic warehouse switching, FBA and bol.com LvB fulfilment, and label integrations with your shipping partners.

One central system for multi-channel ecommerce

Your webshop, ERP, or back office remains your source of truth. EffectConnect translates that data—based on your business logic—into the optimal setup for every sales channel.

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 Marketplace

Bol

Automate product management, price updates, and orders so you can scale on bol without manual work.

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 Marketplace

MediaMarkt

Efficiently manage your assortment and sell via MediaMarkt.

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 E-commerce platform

Shopify

Connect your Shopify store to multiple European marketplaces and exchange product and order data.

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 Marketplace

Decathlon

Manage your assortment in a structured way across Decathlon marketplaces.

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 Feed

Google Shopping

Ensure your product data is suitable for product listings.

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 Marketplace

Amazon

EffectConnect manages your orders while handling complexity per country and account.

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Why multichannel retailers choose EffectConnect

14 years

of marketplace and ecommerce experience

40%

annual revenue growth amongst customers

NPS of 67

customers recommend EffectConnect

50%

more buy boxes per customer

Get inspired by our customers

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 NRG Fitness

How NRG Fitness, as a wholesaler, builds B2B growth with EffectConnect.

Read the case study
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 Rogon Products

How Rogon, a bol pioneer, built an efficient marketplace operation with EffectConnect.

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 Avantisport

With fewer SKUs, more focus, and a personal approach, Avantisport improved profitability.

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FAQ

Frequently asked questions about EffectConnect

Is EffectConnect more than just a “connector”?

Yes. EffectConnect is your central system to manage your sales channels. You manage, enrich, and optimize your product information. You automate your pricing strategy per channel. And you aggregate all orders into one uniform model that fits your logistics process.

Which systems can EffectConnect connect with?

We offer integrations with e-commerce platforms such as Shopify, Magento, and WooCommerce, and with ERP solutions like Logic4, Exact, and Odoo. Together we define the ideal technical setup and data flows, so EffectConnect fits seamlessly into your existing operation.

If a standard integration isn’t available, or you want even more control over data exchange, the EffectConnect REST API can help.

What does an EffectConnect implementation look like?

Depending on the technical setup we choose together, connecting to EffectConnect can be as simple as installing an app, adding a webshop plug-in, or building an integration with our API.

In all cases, we guide you through the steps and set clear expectations. If you integrate via our REST API, we’ll connect you with our development team. After the technical implementation, one of our colleagues will onboard you and work with you toward go-live.

How long does it usually take to go live?

From signing to onboarding and go-live, it typically takes around two weeks if you integrate via an app store (e.g., Lightspeed or Shopify) or via a plug-in (e.g., Magento).

Of course, this also depends on how much insight you already have into your organization, for example your logistics operation. If you place EffectConnect at the center of your stack as a central hub, the project may take longer and depends on how much you change in your current technical landscape. We’ll define the setup and timeline together.

What makes EffectConnect’s approach different from other marketplace integrators?

EffectConnect is more than “a connection.” We’ve been building marketplace integrations since 2012, but the difference is everything around them: practical experience, built-in marketplace logic, and a platform designed for real-world exceptions across pricing, inventory, fulfilment, orders, and shipments. On top of that, you don’t just get a tool—you get a team of experts who help set up and continuously optimize your configuration, so your business-critical processes keep running reliably.

Experience the impact of smart automation

Schedule a demo and we’ll show how we automate pricing, inventory, and order flows for your marketplaces. Not a standard demo, but a conversation about your setup, channels, and ambitions.

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