Manage, manipulate, import, and export product content

With EffectConnect's content management modules, you have full control over the product information you use for listings on marketplaces and in product feeds. Import, manage, enrich, edit, and export product data exactly to the data models of marketplaces and your own requirements.

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Manage product content for all your sales channels

PRODUCT INFORMATION

Manage your product catalog and media in one central system

EffectConnect isn't a typical PIM solution. As a Marketplace Integrator, we aggregate many content data streams to use in marketplace-specific content mapping. We're now turning that expertise into a product information module within the EffectConnect platform.
From one central system, you manage all your product information and media, including mapping to marketplaces and feeds.

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ENRICHMENT

Enrich product data with extra sources, logic, and translations

Easily add product information to the catalog you've built in EffectConnect.

  • Import additional product feeds to enrich the catalog with attributes, prices, and stock levels, or to add extra products

  • Create new data based on conditions and logic to optimize your content per sales channel

  • Generate automatic translations of your products, instantly available to share with marketplaces, feeds, and your customers

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MAPPING AND VALIDATION

Publish faster on marketplaces with content mapping and validation

EffectConnect knows the data models of every connected European marketplace. That means content mapping lets you share validated product information with marketplaces faster.
Your products go live correctly, faster, on every marketplace. From one central platform, you stay in control of your product information across marketplaces.

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EXPORT

Build feeds for your webshop, customers, and marketing channels

With EffectConnect's feed manager, you build any type of data feed to share your product information with your webshop, your (B2B) customers, and marketing channels like Google Shopping.
You no longer need a separate feed management solution to share your products in an XML or CSV feed.

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This is how smart automation for marketplace content works

Add data sources

Import product data from various data sources, such as your webshop and Google Sheets.

Custom Attributen

Create new content based on rules and logic with the Custom Attributes module.

Mapping and validation

Set up content mapping for your marketplaces and validate it easily to go live faster.

“In one system, we can apply all our settings, so there's no need to work directly in each marketplace's own settings. That saves an enormous amount of time.”

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E-commerce Manager bij Rogon Products B.V. Cathelijne van Vliet
FAQ

Frequently asked questions about Content

Can I use EffectConnect to create products on a marketplace?

Yes. With EffectConnect, you can supply all the information a marketplace needs to sell the item. Think content (product information), prices, stock levels, and delivery times.

Can I easily enrich product information?

Yes. You can import additional data sources in EffectConnect (e.g. an XML or CSV file) to enrich your data. You can also use Custom Attributes to build new product information, for example for titles or other content.

Can I manage my catalog in multiple languages?

Yes. You can manage your catalog in multiple languages within your account. You don't need a separate subscription for this.

Do I have to fill in information product by product?

No. When you work with EffectConnect's Content Mapping, you work in bulk. That means you work on multiple products at once to get your content in order for a specific marketplace. That saves time, so you go live faster.

How do I know what marketplaces want to know about a product?

Through EffectConnect's Content Mapping module, you can see directly, per category, which information (attributes) a marketplace wants for a product. We also show you which values are allowed.

Learn how to work efficiently with product information for your marketplaces

Curious where the opportunities are for working smarter with product information and getting live faster on new marketplaces? Schedule a demo!

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