Success stories

Do you want to know what challenges our customers face in their business? How they handle and solve them and how EffectConnect supports them? Read these cases to learn more!

Recognising opportunities, that's how Betersport does it!

“We started selling products via our webshop and as an addition, we decided to start selling on marketplaces.  This soon turned out to be a tremendous success. Not only our turnover but also the number of customers that visited our website increased significantly.”

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Judith van Meijel - Betersport

The secret behind the growth of NRG Fitness

“Our marketplace sales were first generated via our dealers. We then noticed that the dealers did not spend enough time on creating strong content, so we started handling that on bol.com. This enables us to present perfect content and stimulate dealers to achieve the buy-box. We felt the need for an advanced solution as soon as the number of orders started to increase, which we found in EffectConnect. ”


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Danny Koene - NRG Fitness

Conquering Europe via marketplaces: How HKC Europe does it!

“We started importing televisions and monitors back in 2016, after which we soon decided to start our own production. In 2017, we decided to focus directly on the consumer. Our biggest market was Germany, so we started selling our products on Amazon.de. This turned out to be such a success, that we currently offer our products on every Amazon marketplace. and expanded to other European marketplaces as well.  

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Thom Jansen - HKC Europe

How Sfeervoorjou became topseller on bol.com

“We noticed a trend among consumers who were buying more and more on marketplaces such as bol.com, instead of buying in a classic webshop. We reached a larger audience by selling on marketplaces, which caused sales volumes to increase. This created the need for automation. We found our automation partner in EffectConnect, by the advice of bol.com.”


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Tom van der Arend - Sfeervoorjou

This is how NRG Fitness quickly creates custom datafeeds for B2B customers!

“NRG Fitness has been active as a wholesaler of sports articles and fitness equipment since 1993. They use different marketplace integrations and the Feed Manager in EffectConnect. The convenient aspect of the Feed Manager is that it enables me to create custom datafeeds for different customers in the blink of an eye.”


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Danny Koene - NRG Fitness

How ZOO&ZO increased their online visibility with marketplaces

“We clearly see a need for product availability both offline and online in omnichannel retail. This positively affects our number of visitors in our brick and mortar store. The orders directly arrive in Prestashop, which is very convenient. I can't imagine having to process everything manually!” 

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Lisanne van Hasselaar - ZOO&ZO

Bath&Living transforms and achieves online success

The goal of Bath&Living is to be able to show the complete product range of each brand, both offline and online. The manual work that came with it was very labour intensive. Using EffectConnect enabled us to spend much more time on the development of our company, the optimization of our processes and the improvement of our purchasing and product range.”


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Vivi Salmans - Bath & Living

Selling online, growing significantly and having an impact. How does Partywinkel achieve this? 

“At a certain point we wanted to start selling via bol.com. We immediately wanted to start automating this process. We had our shops in Lightspeed and it was them who brought us into contact with EffectConnect. EffectConnect is a 'young' company that responds quickly. Something completely different compared to other providers.”

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Patrick Noij - Partywinkel

How UV-Fashions is selling internationally via marketplaces

“bol.com approached me in 2012 and asked if I wanted to sell my products on their online platform. We have now grown into a wholesaler active in European B2B and B2C markets.  bol.com advised us to use EffectConnect as automation software. This saved so much time: manual work is now history!”

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Jan-Willem van der Sterre - UV-Fashions

Coaching by EffectConnect: Bopita

“We started developing and selling wooden baby- and children furniture since 1987. We recently decided to expand in the field of e-commerce. It is quite labour intensive to work with multiple webshops and open up our backend everyday to view all orders. We realised that it must be easier than this, so we asked EffectConnect to brainstorm with us to obtain objective advice.”

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Mariëtte Bal - Bopita

Nightlifeliving: From market stall to selling on multiple marketplaces

"We developed from market stall into wholesaler over the past years, selling manually on marketplaces. The software from EffectConnect is accessible and they offer excellent customer support. We integrated EffectConnect to Lightspeed which enables us to add new marketplaces quickly."

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Nightlifeliving - Usmaan Sattar

The offline and online success of Beter Bed 

"Beter Bed is using EffectConnect for quite some time to automate their marketplace sales. Selling (large) furniture online always poses a logistical challenge, both in delivery time as in the actual delivery itself. This sometimes calles for a hybrid model. This model can be merged in one account in EffectConnect, which is very convenient!"

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Beter Bed - Karl Janssen

How JustFire combines showrooms with online sales

"JustFire serves the market via 4 showrooms and online. His e-commerce partner Seogi referred Roland to EffectConnect. This automation ensures that processing orders and updating stock levels run smoothly while Justfire grows its business. They work on this growth by using EffectConnect to sell on marketplaces in the Netherlands and Belgium."

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Justfire - Roland Truijens