The smartest way to win the bol Buy Box

Always set the best price with the bol Repricer

Without smart repricing, you’ll lose both Buy Boxes and margin. The EffectConnect Bol Repricer automatically sets the optimal price for every product, based on your costs and the competition, so your margins are protected.

SCHEDULE A DEMO
repricer-prijsaanpassingen EN
Dynamic repricing

Automatically set the best price for all your products on bol

Not every product performs the same on bol, so averages don’t work.
The Repricer automatically determines the best price per product, new or refurbished, based on smart rules and variables such as purchase cost, commission, and margin.

SCHEDULE A DEMO
repricer-formule_builder EN
repricer-scenarios EN
Smart rules and scenarios

Win more bol Buy Boxes on your own terms

The lowest price isn’t always the best choice. Get real-time insights into who owns the Buy Box and at what price. With smart scenarios and formulas, the bol Repricer automatically responds to changes, so you win more often without losing profit.

SCHEDULE A DEMO
Profitable strategy

Gain control over the bol Buy Box and your margins

Not every seller is worth competing with. Use competitor filters to target only the right sellers. After winning the Buy Box, the Repricer automatically optimizes your margin by slowly raising your price, and switches back to the last winning price when your position is at risk.

SCHEDULE A DEMO
repricer-aanbieders EN
Features

Outperform the competition with powerful bol repricing features

Manual pricing won’t keep up on bol.com. The bol Repricer adjusts your prices, wins more Buy Boxes, and protects your margins, all fully automated.

Product-specific repricing


Set prices automatically per product, based on your own cost structure and competition on bol.

Formula builder


Build flexible pricing rules with variables such as purchase cost, bol commission, and fixed costs, tailored to your assortment.

Scenarios and actions


Set up automatic actions based on real-time market conditions, no matter who currently owns the bol Buy Box.

Margin optimization


Automatically increase prices after winning the bol Buy Box to improve margins without losing your position.

Minimum and maximum price


Calculate and set boundaries for every price calculation to always stay within safe and profitable margins.

Real-time insights


Track all your bol Buy Box positions, price adjustments, and performance across marketplaces in one clear dashboard.

References

This is what ecommerce experts say

"The repricing workshop yielded immediate results. With Rick and Bart's assistance, we significantly optimized our repricing rules for bol. This allows us to avoid unnecessary loss of Buy Box positions, automatically add items to the ‘surgical waves’ where possible, and keep items below the 2-star price. With the knowledge we gained, we were able to immediately start tackling the outdated repricing rules on other channels as well. And we recouped our investment within two days."

greetje-quote
E-commerce Manager at PimXL Greetje Raaijmakers
FAQ

Frequently Asked Questions about the bol Repricer

 

New and refurbished repricing on bol

EffectConnect's bol Repricer can be used for new products as well as refurbished products.

Please note: for Refurbished on bol, you need access to the Beta API. EffectConnect supports integrations with the bol Beta API for Refurbished.

Can I decide which products are included in the bol Repricer?

Yes. With product conditions (product selections), you can easily determine which products from your catalog you want to reprice on bol. If a new product is added to the catalog that meets the conditions, our Repricer will automatically calculate prices for it.

Can I set different prices for the Netherlands and Belgium?

Yes, provided you have two seller accounts on bol. The bol repricer looks at the competition per country. This means that you may have different competitors in the Netherlands than in Belgium. This allows us to adjust your prices based on the situation on each marketplace.

Can I use the Repricer for other marketplaces as well?

Yes you can! We support repricing for a lot of marketplaces. Next to bol, we also support Amazon, Kaufland, Decathlon, Conrad and more.

Learn how repricing can be used for your bol account

Curious to find out where your opportunities lie for further growth with EffectConnect's bol Repricer?

 

SCHEDULE A DEMO
druppel-jenny-tom-effectconnect