The smart repricer for marketplace sellers
Whether you or a competitor wins the Buy Box, each situation needs a different approach. With real-time competitor insights, our Repricer automatically applies the right scenarios and actions to help you win and hold the Buy Box within your pricing limits.
Repricing is available for the following marketplaces (amongst others)
Automatic repricing, for every product in your catalog
Not every product is the same, so averages don't work. The Repricer automatically adjusts prices per product, based on smart pricing rules and variables. From purchasing costs to commission and margin. Every product is sold at a profit. No matter if you have 100 products or 10,000.
Always the right response to any Buy Box scenario
Wether you've won the Buy Box or a competitor did. Every situation demands its own strategy. Based on realtime insights on your competition our Repricer uses the right scenarios and actions to properly respond to what's going on. It allows you to win and keep winning the Buy Box, within your own pricing boundaries.
Gain control over the Buy Box and your profit margins
Not every seller is worth competing with. Choose to compete only with sellers who offer fast delivery or have strong ratings. Already won the Buy Box? The Repricer automatically optimizes your margin by gradually increasing your price, without losing your position.
Outperform the competition with powerful repricing features
Manual or bad repricing costs time, margin, and peace of mind. The EffectConnect Repricer gives you speed and control to win the Buy Box, stress-free and profitable.
Product-specific repricing
Set prices automatically per product, based on your own cost structure and competition.
Formula builder
Build flexible pricing rules with variables such as purchase costs, commission, and fixed costs.
Scenarios and actions
Set up automatic actions based on real-time circumstances, no matter who won the Buy Box.
Margin optimization
Automatically increase prices after winning the Buy Box to improve margins.
Minimum and maximum price
Calculate and set boundaries for each price calculation so that you always protect your margins.
Real-time insights
Track all Buy Box positions, price adjustments, and results in an easy-to-use dashboard.
This is what ecommerce experts say
"The repricing workshop yielded immediate results. With Rick and Bart's assistance, we significantly optimized our repricing rules for bol. This allows us to avoid unnecessary loss of Buy Box positions, automatically add items to the ‘surgical waves’ where possible, and keep items below the 2-star price. With the knowledge we gained, we were able to immediately start tackling the outdated repricing rules on other channels as well. And we recouped our investment within two days."
Frequently Asked Questions about the Repricer
Suitable for new and refurbished products
EffectConnect's Repricer can be used for new products, but also for refurbished products. Apply automatic repricing for refurbished products based on the correct grade. This allows you to compare your A-grade offering with the A-grade offering on the marketplace.
Can I decide which products are included in the Repricer?
Yes. Product selections allow you to easily determine which products from your catalog you want to use the repricer for. If something changes about a product, causing it to fall outside the Repricer's selection, your standard pricing will automatically be applied. If a new product meets the conditions for the Repricer, its price will be calculated automatically, 24/7.
Can I also reprice similar products?
Yes. With the Look-alike Repricer, you can compare your offer with similar offers and compete on price.
Can I use the Repricer with a very varied product range?
Yes! Because you can create conditions and logic within the EffectConnect platform to generate product attributes (e.g., to calculate the correct shipping costs per product) and use these as variables in the Repricer, a large or varied product range is no problem. Every product you include in the Repricer is reassessed and recalculated with the same frequency, whether you have 20 or 20,000 items.
As a brand, can I also use the Repricer?
Yes! The Repricer can be used not only to compete with other sellers on your products, but also for much more. For example, you can follow other sellers' prices, so that you are still listed, but not competing on price. Or, you can take your offer offline if the marketplace offers your products itself, because they purchased from you.
Can I determine my pricing strategy for each marketplace?
Yes! You can choose your own strategy for each marketplace. This allows you to always calculate a price that is appropriate for the marketplace you are selling on and the competition that is present there.
Learn more on how repricing can help you
Curious to find out where your opportunities lie for further growth with the EffectConnect Repricer?